The Root Cause

Hair is life - beautiful, unpredictable, and wild, with a few fundamental truths that help guide us along the way. 

Anyone with textured hair knows that finding the right hair and scalp products and building your perfect routine is a journey. With so much (mis)information and so many hyped products, it can be overwhelming to navigate your own personal path to healthy hair.

We get to know our hair the most deeply on wash day. Whether we have a clear cut, tried-and-true routine that we swear by, or we’re endlessly mixing and matching new formulas and techniques to try and find what works best for our loose locks, braids or protective styles, wash day is a sacred, soulful ritual where we uncover and discover all the ins and outs of our scalp and strands.

grow with us